“Souvenirs” by Ettore Sottsass
There are memories and there are ‘souvenirs’
A memory is a more or less reliable recollection of something that, good or bad, happened to us; a souvenir is a suggested memory, an invented memory, the reminder of something we may never have seen or something that never happened to us.
Let’s imagine that I had never seen the Leaning tower of Pisa and a friend brought me a souvenir, an alabaster replica of it. He really did see the tower and I did not. I have a souvenir. Once I was given a souvenir of transparent glass. If I turned it, snow fell on a wooden Alpine hut. It may have come from the Cortina area. Now there’s the furniture show and every one’s happy because this show is a very serious thing. There are lots of products, primarily kitchens, tables, sofas, beds, and a great many chairs.
But the last time I visited this show I found no souvenir that could help me remember something I had seen of never saw.
So I designed three souvenirs for friends …..